Our company was founded in 1955 because we care ? we care about the environment, we care about the health of our nation, the economy, the health of our communities, and we care about you. From the beginning, our company was built on our Five Founding Principles which we rely on to guide all our business decisions; Nutritional Education, Quality, Always Affordable Pricing, Community, & Good 4 U Crew. They exemplify our deep commitment to our customers and the communities we serve. They were established to help guide and empower all of us to lead healthier, more vibrant lives.